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OpenAI's $200 Christmas gift

 OpenAI is introducing a premium subscription tier for its ChatGPT service and officially rolling out its "reasoning" model series with an updated release. The o1 model, which debuted as a limited preview in September under the codename "Strawberry," is now being launched in its full version to replace the preview. Starting today, this updated model will be accessible to ChatGPT Plus and Team subscribers, with availability expanding to Enterprise and Edu users next week. As part of its updates, OpenAI is launching ChatGPT Pro, a new subscription plan priced at $200 per month. This plan offers unlimited access to OpenAI o1, GPT-4o, and Advanced Voice Mode. It also features an exclusive version of o1, known as "o1 pro mode," which leverages additional computational power to tackle complex problems with high accuracy. The existing ChatGPT Plus tier, priced at $20 per month, will remain available, providing early access to new features and models—excep...

Jaguar is transforming. We love it

 British automaker Jaguar is ushering in a "new era" with a bold rebranding initiative as it prepares to transition its entire lineup to all-electric vehicles. The first model under this electric vision is set to debut in 2026. As part of the transformation, Jaguar has unveiled a refreshed logo featuring a redesigned font, wider spacing between letters, and a blend of uppercase and lowercase characters.

“This is a reimagining that brings Jaguar back to its core values—those that made it so beloved—while adapting them for a modern audience,” explained Gerry McGovern, chief creative officer of Jaguar Land Rover. During a press event, McGovern humorously assured journalists, “We haven’t been sniffing the white stuff—this is real,” as reported by Car Dealer Magazine.

The brand’s revamped aesthetic embraces "exuberant modernism," drawing inspiration from the Pop Art era. The campaign features striking advertisements of models dressed in vibrant, futuristic clothing with the tagline “copy nothing” boldly displayed, reflecting the company’s commitment to originality.

The new Jaguar logo, displayed in sleek white lettering on a gradient pink background, complements this creative direction. Jaguar is also anchoring its brand identity in the words of its founder, Sir William Lyons: “A Jaguar should be a copy of nothing.” This philosophy is now distilled into phrases like “copy nothing,” “delete ordinary,” and “live vivid,” defining the company’s forward-thinking ethos.

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